Working under the creative direction at Blink (by Paul Melo) I helped bring the campaign to life across multiple touchpoints. Starting from an initial concept, I developed and expanded the visual language into a full suite of assets for digital and print.
I designed large-scale Out Of Home materials including billboards, bus shelter ads, and subway displays across Canada, with placements in key markets like Vancouver and Toronto. Each piece was created to capture attention through vibrant visuals and a sense of playful discovery.
Beyond OOH, I designed Google Display Network assets, social media posts, and motion graphics videos — translating the campaign’s energy into digital formats that felt dynamic and cohesive.
This project was developed under the creative direction at Blink while having the creative freedom to refine and execute the visual rollout.