Working under the creative direction at Blink, I designed the trade show backdrops and sell sheets for multiple product lines. Building from the brand’s existing guidelines and visual assets, I expanded the system into new formats, adapting typography, layout, and imagery to create fresh, functional designs for the event.
The result balanced clarity and warmth, highlighting the craft behind each product through clean layouts, natural textures, and inviting photography. Together, the materials created a unified trade show presence that felt polished, consistent, and true to the brand’s culinary roots.